101 Tips for Effective Real Estate Website

1. Never use pronouns like we and us in your website, instead, write a name.

2. Make your visitor comfortable by encouraging his/her confidence in your
website and remove every uncertainty you can.

3. Your website should focus on lead capture rather than drawing useless
traffic.

4. Offer listings or virtual tour of your website to your visitors.

5. Do not burden your website with too much stuff.

6. You cannot control visitor’s action but try to move them along a preferred
path.

7. Avoid spelling mistakes and other grammatical mistakes in your website
content.

8. Compare your website with the competitor’s website but do not copy.

9. Include a ‘Resource’ section for your website.

10. Add excellent quality articles to your website in order to improve real
estate marketing. Adding articles to your website will make it search engine
friendly.

11. Improve the keywords on your home page and every other page by following SEO
guidelines.

12. Add useful content in order to attract leads from your website.

13. Try to offer online support using online forms and emails.

14. Publish your press releases.

15. Submit your articles to other article directories.

16. Create a blog for your website and write on it regularly.

17. Add a forum to your website or add link of your website to other forums

18. Add your website to major and minor search engines, so that any person can
see your website.

19. Try to expand your website by adding more of quality content that is not
only appealing but attractive enough to catch visitors to your website.

20. Increase your knowledge of internet technology and the tools you can use to
promote your website.

21. Share your website link with other websites and vice-versa, irrespective of
their page rank.

22. Eliminate all points of attrition present in your website.

23. Use RSS Feeds on your website to provide visitors with fresh news every time
they visit your website.

24. Never relocate your blog once it has been there for a long time.

25. Promote your blog by listing the same in blog directories

26. In order to capture maximum leads from your website, use both online and
offline marketing tools on your website.

27. Get your website address printed on your business card or every postcard you
send.

28. Try to add keywords in hyperlinks as search engines do read the text within
hyperlinks.

29. Offer an eye catching report about real estate on your website and offer
them to the visitors for free.

30. Offer tips for first time home buyers and other relevant information in your
blog

31. Allow users to choose the option of contacting them by phone or not.

32. If you are losing visitors to your website then add more valuable and useful
content.

33. Use pay per click advertising method for your website. Go for Google AdWords.

34. Work in partnership with other website owners and try to overcome your
weaknesses.

35. Never use same real estate strategies on your website as found on others.
Use new strategies of real estate that could not be found on any other website,
as this will help the visitor to remember your website.

36. Design your website for your visitors and not for the competitors.

37. Research the top keywords for your website and dedicate one separate page
for each of the top keywords.

38. Add a sitemap file to your website in order to get listed in search engines.

39. Provide easy navigation to the visitors.

40. Add an html sitemap for your visitors to read and follow the links present
within your website.

41. Use imagination while framing new real estate marketing strategies.

42. Never repeat your real estate strategy.

43. Adopt modern ways of communication in your website.

44. Visitors who sign up on your website must be sent a professional and
enthusiastic message.

45. Provide a clean and simple home page to the visitors.

46. Offer direction to visitors even though they will make their own move.

47. Be interactive with your website visitors.

48. While linking to other websites try to capture the links wisely.

49. Add another website along with your first website, in order to attract other
visitors. Sometimes, the visitors who aren’t satisfied with your first website
may become a lead on your second website.

50. Clean up the unnecessary posts from your blog regularly

51. Ban users from blogs that are real estate agents and are trying to take up
your business.

52. Never post your email address directly on your website otherwise you will be
spammed daily with tons of junk email.

53. Provide your visitors with a free real estate book that should title
something like, “XX Secrets to real estate marketing” or “Make money with real
estate”.

54. Improve your website’s credibility by making it more attractive and
inviting.

55. Use every weapon you have got to beat your competitors.

56. Use all the latest technologies on your website but in a wise manner.

57. Add your blog to real estate encyclopedia like Inman Wiki.

58. Improve your website presence by adding your website in each and every
search engine.

59. Check your website statistics and analyze the weak points.

60. Track your website’s visibility using Google Analytics.

61. Spread your website link through emails, blogs, posts, forums, etc.

62. Foremost objective of your website should be lead generation.

63. Provide your visitors the option to create and add pages of their choice.

64. Provide promotional tips to your visitors for free.

65. Make your website Google friendly.

66. Target negative keywords also for your real estate website.

67. While adding articles go for quality and not quantity.

68. Make your website load faster.

69. Reduce the size of images you use on your website.

70. Add Google ads on your website in order to generate revenue.

71. Choose a domain service that offers uninterrupted service with 24 hrs.
Uptime.

72. Provide your visitors a free eBook when they contact you using the contact
form.

73. For a real estate to be effective, answer your customers within the least
possible time and not more than 24 hrs.

74. Provide other valuable downloads to your members.

75. Put pictures of the property you are selling on your website.

76. Point links that are useful to your visitors.

77. Don’t make your website page too lengthy. It should not me more than 1000
words.

78. Provide specific information to the visitor instead of useless and lengthy
content.

79. Include meta tags in your website

80. Target a specific market first instead of targeting the entire country at
once.

81. Be patient while promoting your website as the effects are seen in long
term.

82. Use MLS feeds

83. Provide a Google map of the area or the property you are selling.

84. Allow multiple listing enquiries.

85. Update your website content on a weekly basis.

86. Allow the users to see the listing in one click instead of following a long
path to see a particular listing.

87. Add Google feedback to your website.

88. Add a mortgage calculator to your website.

89. Add testimonials from your past clients so that visitors can learn about
your credibility.

90. Do not use pre-designed templates or frame-based sites as they hurt you on
the search engine rankings.

91. Let the user know about your background by creating an about us or about me
page.

92. Try not to use Flash technology on your website as it also hurts the search
engine rankings.

93. Arrange home buying seminars on your website.

94. Make sure you retain ownership of your website; a lot of web design
companies will own the site even after payment.

95. Do not overwhelm your potential clients with useless cookie cutter articles
provided by a lot of web design companies; instead try giving them useful
content yourself.

96. Gain control on the content of your website. Ask your web designer to give
you the ability to easily edit and add content to the site yourself.

97. Do not use pop-ups to annoy to potential client on your site.

98. Always post your website link within the signature of blogs and message
boards.

99. Make sure your website appears on all resolutions without having to scroll
horizontally.

100. Check the site in multiple browsers to ensure browser compatibility.

101. Finally, post your links in any relevant online resource but make sure not
to spam. This will not only help you in your rankings but also build your online
credibility.

Real Estate Websites: Some of the Best, Some of the Worst

While real estate websites hold the position of some of the most impressive, cutting edge and prestigious websites online, they can also hold the reputation for the ugliest and least intuitive sites as well.

Zillow is a great example of a new media giant. What started out as a highly secretive startup by the ex CEO of Expedia turned into one of the most talked about sites of the year. It has already been branded by the public the “EBay of real estate sites”. Their site technology has resulted in many industry innovations and in fact is changing the real estate industry as we know it.

Redfin and Trulia are another two up and comers in the real estate technology arena. Redfin has already dominated a 60 minutes show recently and Trulia has just received another 10 million in financing. In fact in January 2007, all three of these companies were listed in Swanepoel TRENDS Report as part of the “Top 10 Trendsetters” online.

Academics report that with over 100+ million websites online, approximately 6% of commercial websites are real estate related. The problem is that a vast majority of these sites are nowhere near the caliber of Zillow.com. Most are mere duplicates of poor real estate website design.

I’m sure you can picture them now, a headshot picture in the upper left hand corner, a pixilated, poorly designed logo, possibly an unnecessary, time consuming flash presentation at the beginning, content which doesn’t stand out, poor information architecture, and countless links at the bottom of their homepage sending their site visitors to sites such as bulgariancardealers.com or real-estate-secrets-for-people-with-bad-credt.com.

At paperclipcms.com we only focus on real estate websites. We see countless real estate websites each day. We spend our days researching, analyzing, promoting, and designing real estate websites. Yet, we never get desensitized to the utterly horrible design and functionality of the majority of real estate websites out there today. It’s sometimes shocking, sometimes tragic and often comical how poorly designed most real estate websites are.

The subject of real estate website design would not fit within the framework of this blog post, however we will point out some major “musts” for real estate websites.

1. Organize your outbound links and keep links to 3rd party sites to a minimum on your main page. If you have a real estate link exchange or resource page, make sure you have organized your links into categories and only included relevant links. A link from a coffee retailer will do more harm than good for your search engine ranking and your public image.

2. Organize your internal information architecture in such a way that is intuitive and minimal. Look at your metrics monitoring program to find out what your most popular pages are. While most real estate webmasters place a disproportionate amount of attention on their “about us” page, we have found these pages are frequented by less than 2% of website visitors. Our testing has shown the most popular pages on real estate websites have been property listing pages, property index pages, maps, blogs and of course the sites main page. People want properties and regional information before they want to know about what your education background is. Make sure you present your website information in an order that correlates to your website visitor preferences.

3. Ensure there is design continuity throughout your site. You should have one title font, size and color, one subtitle font, size and color and the body text should also be the same site wide. Similarly, ensure there is harmony between the colors on your site. There should be great thought put into the color combinations and the interaction between graphical elements and text elements. For example, if your banner has predominantly cool, blues and purples, then bring that into consideration whey dealing with your sites typography choices, such as page titles or subheadings.

4. Upload as many properties as you possibly can. All of our research has concluded the same findings. People visit real estate websites to search for properties. They want pictures, virtual tours, directions, descriptions and contact information. Too many real estate websites keep up a few outdated listings hoping their site visitors will call asking to see a particular place, to which there response will be “I’m sorry, that property is no longer available but maybe you should come by the office and I can show you a list of other properties that are available”. This is such an ineffective way to harness the power of the internet.

The more properties you have on your site, the longer people will stay on your website and look around. The more properties you have on your site, the more education your site visitors will have regarding your property offerings and the less work you will need to do in the future informing your clients of property choices. The web saves both you and your clients a lot of time. You save time because you now have clients coming to you with printouts of the properties they want to see and you spend less time educating your clients. It’s a win win situation, but it requires that you keep your website up to date and populated with many properties.

Again, you don’t have to be the next Zillow.com, and you don’t need to do an IPO to raise money to ensure you site gets the attention it deserves. While building a quality real estate website takes time, it’s not something that out of reach to the average real estate professional. It just takes some pre-planning and a basic understanding of design and technology.

How to Choose Effective Real Estate Websites

Online transactions are really taking over. These days, almost all important transactions can be done online. You may bank through the Internet or even shop for whatever item you need. The real estate industry is never to be left out. You would find that almost all real estate companies and agents that matter can be found and located online.

Online real estate businesses may flourish. The competition for such is also intensifying. You would find that amid the influx of such sites, in the end, you would have a difficult time choosing the Website to choose and trust. There are many real estate Websites but not all of them can be useful and effective to you. It is important to at least gain insights as to how property Websites can be chosen and picked.

First of all, a good real estate Website is offering good and practical services to the online users. There are too many of such sites in the Internet, but as a mentioned, not all are useful and functional. Good real estate sites are always updated and are integrated with the latest news and developments in the market. There are sites that offer tickers and quotes to give buyers and investors a rundown of what to expect in the market.

Good real estate Websites are of course outlined strategically and comfortably. Simplicity is a virtue. Studies show that most real estate investors prefer the simple, yet effective layouts. Troublesome and too tight layouts of online sites make such Websites ineffective and less interesting. Just like in newspapers, if information are too packed and arranged without effective layouting and strategy, the data would render futile.

Effective real estate Websites have search functions. Search engines are useful to online users. That is why most online sites are running their own search functions. The search service could cover contents within the Website or could even extend to the coverage of the whole world wide web. Many users find such services useful because searching within the site is made much faster.

Real estate Websites are produced and run by the most trusted and reliable property firms. If a real estate company is not reliable and trustworthy enough, clients naturally and logically should not risk their capital and investments. Online sites made by good real estate firms are also comparatively better and more useful in general.

Lastly, real estate Websites should be sincere and truthful. Some Websites are only effective in misleading clients and boasting of hoax accomplishments. If there are telephone numbers of addresses provided, take time to personally check out locations and actual assets of the Websites. Doing so would help you endure that the Website is really trustworthy, truthful and reliable. Lies should never ever be tolerated.

As you search across the Internet for real estate Websites, always be sure to stay focused. There are just too many sites out there. But you would determine and deal with the bests if you would only be patient and resourceful in your search endeavor.

Transform Your Ugly Real Estate Website in 24 Hours

A dated real estate website does not look as good as an old photo from 10 years ago. If you think your professionalism and competence is being questioned when someone visits your website, it’s time to do something! Not only an up-to-date website layout is needed, the technology in providing more interactive content and lead capturing system is as important. Hiring an expert to create your real estate agent website can be very expensive… up to thousands, not to mention follow-up updates. You want a nice, elegant design, good layout, content, unlimited pages, widgets, videos, lead capturing, instant messaging, blog, search engine friendly, and able to customize easily by yourself. Good news, this is actually all possible through new services that can transform your ugly or outdated real estate website in 24 hours.

Following are a few tips about creating content to increasing your online presence, which is guaranteed to bring you more clients:

Keep Prospective Clients on Your Page with Everything They Need to Know

Your website should include informative content to attract more home buyers and sellers. Here are a few more components that are recommended to provide what consumers are looking for when they view a real estate website:

An up-to-date, professional portrait
Your modern logo at the top of your real estate agent website
A brief bio with your experience and qualifications
Your current property listings, with links to single property websites and virtual tours right from your real estate agent website
Your contact information and convenient lead generation contact forms
Helpful articles to share tips for home buyers and sellers visiting your website

Make Sure Potential Clients Find You When They Search

Content is King! Creating informative content with articles for your website on home buying tips serves several purposes:

1. Prospective clients will stay on your website longer. They will think of you as a real estate expert when they’re ready to contact a real estate agent.

2. Appropriate, creative use of keywords and search terms within your written pieces on your website will ensure better search engine optimization. That means when they use certain words in search engines, your website will be at the top of search results.

3. For example, if you’re a realtor® from Atlanta, Georgia, your real estate website pieces will include mention of these words. You can write about “Home buyer Tips for the Atlanta, Georgia Market” or “How to Sell Your Home in Atlanta, Georgia”. This is an important way to help you with better ranking in search engines.

Interactive, Intuitive Site Features Keep Visitors Interested

Once you have attracted web users to your website, it’s important to keep them there as long as possible. This can be done with the popular interactive tools below:

· Real Estate Videos – Industry researchers have discovered that today’s web users watch billions of videos every year. You can tap into this trend by creating your own online real estate agent videos for your website. Perhaps you can do a “how-to” piece on the practical aspects of home buying, or design a mini-video seminar on staging techniques. Whatever you choose, you can be sure that good use of video will enhance your website and your image.

· Real Estate Widgets- Have you heard that widgets are the next big thing in agent website design? But, maybe you’re not quite sure what they are and how they work. Essentially, other people create little bits of code that give extra functionality to your website. Your real estate agent website host will often offer a selection for you to choose from. This gives you the opportunity to customize your website with more complex features than you could design on your own. Some examples include:

3Jam – visitors to your real estate website can immediately send a message to your cell phone without ever knowing your actual cell phone number
ClockLink – gives the current time in your choice of time zones right on your website
LinkedInABox – brings your LinkedIn profile right to your website

Turn Online Real Estate Website Visits into Sales

In today’s housing market, those looking to sell their home turn to the internet first to choose an agent they can trust. Studies have shown 89% of potential home buyers begin their research online as well. With your new professional website, agents are at a significant competitive advantage to attract listings and encouraging clients to call you first.

The most critical part of your real estate website is the component that brings in sales. A new design, content, blog and a quality system designed to capture and manage leads, will ensure that visitors to your website are truly prepared for you to grow your business. And the best of all, this transformation does not have to be expensive!

5 Steps to an Extremely Profitable Real Estate Website

Real estate websites are popping up all over the internet so when will you get on the boat? I hope before it’s too late. CNN and CNBC talk about the Real Estate market in a recession every day and how it probably won’t come out for another year or so. There is no better day than today to get off your butt and create a profitable real estate site for your business. Whether you are an agent, realtor, broker or landlord, you need to have a site for your business in order to compete and succeed. Below you will find five steps to a profitable real estate website.

If you have any questions, please feel free to ask by following the link to my website in the author resource box at the bottom of this article.

1. Real Estate Website Design: The design of your real estate website should be simple, straight forward and logical. You will basically want to spoon feed information to your visitors. You will have less than 10 seconds to capture your visitor’s attention and keep them from clicking that nasty back button. If you don’t do this, your visitors will quickly realize that your site isn’t worth their time and they will click off of it just as quickly as they clicked on to it. So, how do you do this? I suggest starting with a blank slate. Either hire a professional website designer & developer to do the project for you (PLEASE DO NOT OUTSOURCE YOUR PROJECT OUT OF THE COUNTRY) or take on the project yourself. It might be a cost efficient way to produce your website, but you are hurting American jobs in the long run – one of the reasons why real estate in America is in a recession. Real estate web design is not a complicated task because it is basic and straight forward. I recommend using a site design that is professional, modern, clean, organized and classy. These are qualities that the average house buyer would probably like to see in their new home, so why not have them in your website? A good website design will consist of intuitive navigation, organized content/copy and use of professional images of happy people smiling.

2. Real Estate Domain Names: Choosing a domain name may be one of the easiest tasks and it may be one of your most difficult tasks at the same time. Consider hiring a professional website design company such as MJM Design in Cleveland, Ohio (Google MJM Design Cleveland) to pick out a quality domain name for your real estate website. Choosing a catchy domain name will help draw in visitors and we all know it, it’s a fundamental truth, the more visitors the more business you will bring in. It’s like fishing, if there’s no fish why put your hook in the water in the first place? Real estate domain names are sometimes hard to get because they are registered already. If you realize that the domain name that you absolutely must have is already registered, you can try contacting the owner of the domain name. How you ask? Well you would use a service called WhoIs which tells you the name, address, phone number and sometimes even the email address of the website owner. Otherwise, you might try GoDaddy’s Back Order service where GoDaddy will wait until the domain name is about to expire then try to register it immediately. This is most likely only effective if the domain name is about to expire which WhoIs will also tell you the date to.